Army Strong

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Blazing Saddles

This movie was so ahead of its time that time still hasn't caught up with it. This movie could never be made today – no actor would dare to star in it, no studio would dare to produce it and no one would dare to write it. That's why it's a classic: because it dared to say what everyone knew, but nobody would admit.

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1. Nobody Cares

They don’t. About anything. Particularly you.

What We Believe

Richard Pryor

Rage, then more rage, then drugs, then fire, then rehab, and then rage again, only this time with infinite grace.


Just another day at the office.

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2. No Bull

In a business full of it, we're terrible at it.

What We Believe

Dr. Strangelove

A funny film about mutually assured annihilation. Awesome. Kubrick wrote it first as a drama, threw it away, started again and made it a comedy. By refusing to approach the subject the way everyone else did, he made the single film that changed the way we look at war, the military and the government.

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Levi's - Uncomplicate

Campaign for Levi's jeans. Uncomplicated.

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Tool - Music Video

Fred Stuhr, the man who did this animation, took a technique previously reserved for kids shows and cheap TV commercials and used it to convey the pain and struggle of a man possessed by addiction. There may be nothing new under the sun, but we like this as an example of how there are always new ways of using old things.

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Dentyne Gum

Make Face Time

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3. Dietary Restrictions

We're Kool-Aid Intolerant.

What We Believe

Annie Hall

Woody told the truth, and still does, better than anyone. Everyone wants to be someone else. Woody does, too – only he admits how much he hates being himself.

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Attic Calls

Campaign for Shalom Auslander's book Hope: A Tragedy.

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The original smart-ass, the perfect blend of rage and grace.

Yosemite Sam: Mister, you just yepped yourself into a whole lotta trouble.

Bugs: You've been eatin' onions.

Labatt Blue

Come on up.

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4. Who's the Bob

There’s always one.

What We Believe

Penn Commercial

A commercial that does everything it needs to do – inform, distinguish, sell – and then smiles at its own competitiveness. Hard to believe it got made.

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Smith & Jones

The BBC's Smith and Jones - Nazi Generals. Saying what we all know, only saying it better.

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Bass Beer

Bass. A Little Bit Better.

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Buster Keaton

Just watch the man, will you?

5. Neuticles Aren't Cheap

On the importance of growing a pair.

What We Believe


Really Bad Jobs.

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6. Rage Gets a Bad Rap

On the Importance of Anger.

What We Believe

Jesus H. Christ

The original speaker of truth to power: to the rabbis, to the Greeks and even to God: "Oh God, My God, how long will thou forsake me?" is BibleSpeak for, "Dude, really???"

Charles Schultz - Peanuts

Rage (Aaaargh): Misery, depression, disappointment, lonliness.

Grace (Good Grief): Love, friendship, hope, dog.

Fantagraphics "Collected Peanuts"

Broncos - Identity

Identity for the Denver Broncos NFL franchise.


7. We Are Thieves

And we’ve stolen from the best.

What We Believe

Shalom Auslander

Enough said. Just read it.

Hate Camel Essay


Design, Packaging for Tanqueray 10.

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8. We Don't Need Awards

We have lives instead.

What We Believe