Army Strong





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Blazing Saddles



This movie was so ahead of its time that time still hasn't caught up with it. This movie could never be made today – no actor would dare to star in it, no studio would dare to produce it and no one would dare to write it. That's why it's a classic: because it dared to say what everyone knew, but nobody would admit.

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1. Nobody Cares



They don’t. About anything. Particularly you.

What We Believe


Richard Pryor



Rage, then more rage, then drugs, then fire, then rehab, and then rage again, only this time with infinite grace.


Kohl's




Just another day at the office.

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2. No Bull



In a business full of it, we're terrible at it.

What We Believe


Dr. Strangelove



A funny film about mutually assured annihilation. Awesome. Kubrick wrote it first as a drama, threw it away, started again and made it a comedy. By refusing to approach the subject the way everyone else did, he made the single film that changed the way we look at war, the military and the government.

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Email Us

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Levi's - Uncomplicate



Campaign for Levi's jeans. Uncomplicated.

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Tool - Music Video



Fred Stuhr, the man who did this animation, took a technique previously reserved for kids shows and cheap TV commercials and used it to convey the pain and struggle of a man possessed by addiction. There may be nothing new under the sun, but we like this as an example of how there are always new ways of using old things.

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Dentyne Gum




Make Face Time

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3. Dietary Restrictions



We're Kool-Aid Intolerant.

What We Believe


Annie Hall



Woody told the truth, and still does, better than anyone. Everyone wants to be someone else. Woody does, too – only he admits how much he hates being himself.

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Attic Calls




Campaign for Shalom Auslander's book Hope: A Tragedy.

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Bugs



The original smart-ass, the perfect blend of rage and grace.

Yosemite Sam: Mister, you just yepped yourself into a whole lotta trouble.

Bugs: You've been eatin' onions.


Labatt Blue




Come on up.

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4. Who's the Bob



There’s always one.

What We Believe


Penn Commercial



A commercial that does everything it needs to do – inform, distinguish, sell – and then smiles at its own competitiveness. Hard to believe it got made.

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Smith & Jones



The BBC's Smith and Jones - Nazi Generals. Saying what we all know, only saying it better.

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Bass Beer




Bass. A Little Bit Better.

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Buster Keaton



Just watch the man, will you?


5. Neuticles Aren't Cheap



On the importance of growing a pair.

What We Believe


Verizon




Really Bad Jobs.

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6. Rage Gets a Bad Rap



On the Importance of Anger.

What We Believe


Jesus H. Christ



The original speaker of truth to power: to the rabbis, to the Greeks and even to God: "Oh God, My God, how long will thou forsake me?" is BibleSpeak for, "Dude, really???"


Charles Schultz - Peanuts



Rage (Aaaargh): Misery, depression, disappointment, lonliness.

Grace (Good Grief): Love, friendship, hope, dog.

Fantagraphics "Collected Peanuts"


Broncos - Identity



Identity for the Denver Broncos NFL franchise.

Branding


7. We Are Thieves



And we’ve stolen from the best.

What We Believe


Shalom Auslander



Enough said. Just read it.

Hate Camel Essay


Tanqueray



Design, Packaging for Tanqueray 10.

See it.


8. We Don't Need Awards



We have lives instead.

What We Believe